I believe that the way I perceive the world, design strategies, and anticipate the future is a direct result of all the layered experiences that shape who I am. Raised in Brasil with deep Lubnani roots, I grew up navigating cultural intersections. Living in France for eight months further expanded this global lens through daily interactions with people from all over the world—from North Africa and the Levant to across Europe and the US—deepening my empathy and sensitivity to diverse social and geopolitical landscapes.

This background breathes through my daily rituals and artistic inspirations. Artists like Saint Levant and Beyoncé are central to how I explore ancestry: listening to Saint Levant’s trilingual album Deira sparked my desire to connect through multiple languages and dialects, while Beyoncé’s visionary work—especially in The Lion King: The Gift—teaches me about discipline, detail, and bringing ancestral roots into contemporary spaces.

My approach to reality is also guided by synaesthesia, allowing me to process sounds, rhythms, and textures in a distinctly sensory way, paired with an endless curiosity that spans from curating Spotify playlists to practicing strategic focus on the Brasilian Jiu-Jitsu mat and deconstructing dystopian narratives like The Handmaid’s Tale. Ultimately, this singular blend of personal perspectives and radical curiosity forms the bedrock of my professional practice, enabling me to translate complex signals into human-centered, high-impact digital strategies.